The scope of this project was to create an inspiring video commercial campaign to drive retail orders. This included a 30 second video with an on location shoot, running footage, and clips of local landmarks.
Capital Lincoln of Wilmington was founded in 2003 and serves Wilmington and the nearby communities of North Carolina. They have built a strong reputation of providing courteous, honest service. Wilmington is a port city in North Carolina, and is known as a gateway to Cape Fear Coast beaches like Wrightsville, with its strong surf, and Carolina, with its long boardwalk.
The goal of this campaign was to create a memorable and attention-grabbing commercial to raise brand awareness through high end production techniques and using local landmarks to stand apart from the crowd.
The outcome was a truly unique type of local dealership commercial that keeps the attention of viewers with beautiful cinematography.
See the finished video: vimeo.com
So many dealerships settle for the status quo and use the same assets that every other dealership uses that’s provided by the major manufacturer. But by using local, custom footage, Sokal continually creates unique content for each of our clients that reflects their local community, geography, and atmosphere.
Because Capital Ford of Wilmington is near the beach, we intentionally shot footage of their products near local landmarks (such as the Battleship North Carolina), beaches, and city streets to instantly build a deeper brand connection. Additionally, we collected unique shots of the area to use into the future.
The Capital Lincoln night shoot runs on traditional cable each month and stands out due to the professional cinematography, unique model showcasing, and local landmark footage. The custom running footage the Sokal studio team provided is distinct from the typical manufacturer running footage, setting the client apart from other dealers in the area. Customers have brought the spot up when coming to the store, so we know it has made an impression in the market and contributes to the client’s organic traffic.