University Ford DurhamDirectory Reviews2021

Increasing Google and Directory Reviews Through Sokal’s Reputation Management System

Sokal Reputation Management
About the project


University Ford Durham


University Ford Durham steadily maintained a 4 star rating on Google with 700 reviews. How do they get closer to the 5 star rating? By joining Sokal’s reputation management program, TrueReview, to increase the volume of reviews and improve their overall rating.

About the client

30+ years in the Triangle

University Ford Durham is centrally located between Durham, NC and Chapel Hill, NC. They’ve served the Triangle area for over 30 years and are dedicated to customer satisfaction.

Our Success Story

The goal

Increase organic traffic

University Ford Durham wanted to improve their rating on Google to increase organic position within the marketplace.

As more and more consumers turn to previous reviews and feedback, these reviews likely have a strong impact on new customers visiting and buying with them.

The outcome

A review generator

University Ford Durham joined our reputation management program (TrueReview) and generated 100+ more reviews, increasing their overall rating in just 5 months.


Reviews that matter

University Ford Durham joined Sokal’s reputation management platform, TrueReview, at the beginning of 2021. We focused on Google and Facebook reviews, since those are the primary platforms customers use when researching reviews. TrueReview uses an automated process that takes the previous day’s sold report directly from the CRM and sends out a review request from our platform directly to the customer in both text and email formats.

This makes it quick and easy for the customer to leave a “star” review, with the option to leave written feedback too. TrueReview also features a negative review filter that pushes a customer who had a negative experience to send a direct message to the manager rather than leaving a negative review on the review sites, which protects their average rating from decreasing.


By the numbers

On January 22, 2021, University Ford Durham had 722 Google reviews, with an average rating of 4.1 stars on Google, and 4.2 stars on Facebook. On April 9, 2021, after starting TrueReview by Sokal, University Ford Durham saw an increase to 828 Google reviews, and an average rating of 4.2 stars on Google, and 5 stars on Facebook.

On October 21, 2021, after several more months of enrollment with TrueReview, University Ford Durham increased to 973 Google reviews and maintained their average rating of 4.2 stars on Google, and 5 stars on Facebook.


Stars on Google


Total Google reviews and counting