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Business Development Consulting

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In today’s market it is important that Automotive BDC departments have solid foundations in place that allow them to flexible in the ever-changing marketplace. We look at your Internet Sales Operation as having Eight Cylinders that work together to produce outstanding results for your dealership.

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Our experience with our clients has taught us two very important things:

  • Light blue chevronIt can take time for your Business Development Center to mature and we have designed our consulting processes and tools to work in relation to your business trends.
  • Light blue chevronThe Success of any Business Development Center lies outside the department as much as within. The 100% commitment of frontline managers and employees is vital to the dealership’s success.

Our Dealer Process Coaches work with you adapting the best practices to fit in your ecosystem and to help produce the results you are looking for.

This could be:

  • Light blue chevronBuilding the BDC from the ground up
  • Light blue chevronHiring and Training new BDR’s
  • Light blue chevronWord Tracks, Templates, and Work Flow processes
  • Light blue chevronInteractive Training sessions focused on your needs
  • Light blue chevronStructure and adaptability to mold materials to fit your desired results

We believe in Crawl, Walk, and Run approaches to build long term behaviors with material that becomes personalized and builds empowerment within your BDC Department.


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Whether you need to post an ad, build your company’s bench strength, interview new applicants, or assess your staff talent level, Sokal can help you achieve your recruiting goals in a cost-effective manner. We can post your ad to the job listing sites of your choosing, communicate with applicants, set up interview times, and even conduct the interviews if necessary. Our team will bring the applicants to your company’s manager for approval if we find that they meet the job requirements.

During the interview process, we conduct an online assessment for the desired job position. While this assessment may seem commonplace, Sokal handles the setup and proctoring of this test so that your company’s management team can focus on making sales. Our business development representatives produce a minimum of 100 calls a day, and we guarantee managers and employees that will make a difference for your business.


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Sokal can also train your new hires and other staff to ensure your business runs smoothly. Our expert team will conduct training that fits within the processes already established by your company. Working closely with your management team, Sokal will make sure that all of the job duties, core values, and company policies align flawlessly. From sales training to those new to your industry, to tenured managers, Sokal has the expertise to build a successful staff for your company.

Our agency offers introductory to advanced level training to fit your company’s immediate needs. The training team can also set up and provide a rehabilitation course for tenured staff members that need a refresher on company policies. Or, consider putting your company managers through our leadership training program to make sure they are supporting a vision and culture the leads to a better work environment.

Yearly stats show that people who complete our training have a 78 to 82 percent retention rate after 120 days. In addition, the companies with these trained staff members experience an increase of 3 to 9 percent to their customer satisfaction index. Let Sokal help you create a customer-minded selling culture by giving your staff the best training experience possible.