Sokal’s Momentum platform is a leading technology platform designed to deliver optimized multi-channel digital marketing to our dealer partners. Momentum provides custom creative and custom user defined experiences to help achieve maximum business outcomes.
Sokal’s Momentum platform is a leading technology platform that, in part, delivers optimized Paid Search campaigns generating high quality website traffic through highly relevant ads that increase lead and conversion volume that will outperform your current Paid Search campaigns. Momentum Search campaigns run on both Google and Bing and include New Car, CPO and Fixed Ops.
A / B tested custom ad copy
Continuous budget adjustments (6x / day through the Momentum platform)
Keyword optimization tool identifies underperforming keywords (e.g., low quality score, high cost per click, low click through rate, low conversion rate)
Unique “waterfall” negative keyword strategy that aligns higher converting keywords with the person who is searching closer to the bottom of the buying journey (i.e., ready to purchase)
Top zip code targeting, radius targeting and automated bid adjustment in a dealerships most strategic geographic areas
95% of dealerships have a top-of-mind awareness less than 5% of the time. Sokal’s Momentum display and retargeting solutions help build your brand faster by delivering compelling and compliant display ads that reach the top of the funnel car buyers and then keeps them engaged throughout their buying process.
Momentum programmatically delivers display retargeting ads dynamically to the right audiences based on the specific make and model that they viewed on your dealership website.
Target in-market audiences specific to your brand and audiences of people specifically on vehicle shopping and researching on the most popular 3rd party listing and automotive websites
Dynamic VIN specific co-op compliant ads
Strategic sales zip code targeting combined with radius targeting for highly-localized campaigns
Continuously-updated audiences with our Momentum proprietary optimization tool
Momentum Social combines VIN-Specific inventory ads, custom carousel ads, video and Facebook lead ads to deliver potential buyers from the awareness stage all the way through the decision phase of their car buying journey. Generate awareness, retarget those who’ve shown interest and convert to highly qualified leads with advanced audience targeting, whether their scrolling on Facebook or Instagram.
Various ad formats served at the right time to the right person (e.g., single image, carousel, video, collection, lead ads)
Dynamic carousel ads serve inventory directly from the site based on user interaction and the specific make and model that they viewed the most on your website.
Engagement-based audiences paired with lookalike audiences that generates a deliberate audience strategy
Sokal Audience Technology takes the guesswork out of your digital advertising campaigns, making sure that your ads are in front of the right people at the right time to make sure they are listening to what you have to say through your advertising.
Utilize 3rd party data to reach specific demographic profiles (Household Income, Age, Gender)
Reach specific people based on where they are in their buying journey like their search behavior, website they have visited and specific makes and models they are considering
Leverage dealer’s 1st Party Data (CRM and DMS data) to reach current customers
Audiences from the customers shopping and visiting your website
Retargeting lists that ensure that your advertising stays in front of people who have visited your website
Reach across all devices with cross device tracking and retargeting (someone sees your Connected TV and then gets retargeted with a relevant display ad)
With automotive, SEO local content is essential. Our team structures metadata around your location and our SEO content specialists collaborate to craft custom messaging while focusing on building an organic presence by back-linking with our third party partners. Sokal’s SEO can be applied to any website platform, allowing you to own your local market and grow your organic traffic. We constantly evaluate performance and make adjustments to help you own your local market and grow your organic traffic.
Improve your ranking during internet searches
Widen your scope of potential clients and extend the reach of your dealership website
Unique content created specific to your ideal audience and brand
Leverage our SEO experts who are specialized in automotive
Email marketing is still the most cost-effective way to target your potential market. It allows you to target with pinpoint accuracy potential buyers that are currently in the market for a car, thus infusing yourself into their current search and putting your dealership name in the forefront of their mind. The added bonus with email marketing is that it’s a gateway to retargeting, allowing for even more increased brand awareness.
Rich, dynamic creative designed custom by our in-house creative team
Completely customized campaign strategy and targeting designed specifically with your dealership goals in mind
Access to our in-house content writers and designers whose sole job is to focus on creating the best email campaigns in the industry
We consistently run A/B tests, along with statistical analysis to determine what does and doesn’t work ensuring the greatest ROI
Sales matchback reporting provides insight into each campaign’s success
Google Analytics tagging
In today’s market, it’s crucial you stand out from the pack - not get lost in it so when a customer is shopping for a new vehicle, they think of your dealership first over the competition. Our award-winning creative team designs can work with you to provide your dealership a unique voice, our services include:
Special page creative
Website homepage sliders
Print ad creation
Custom logos
Event banners
Branding and re-branding
Creative strategy
Customized design fit for your dealership
Quick turn-around times
Website consistently updated
Attract more buyers with unique creative
Paid Search
Display
Retargeting
Paid Social (Facebook/Instagram)
Digital Video
CTV/OTT
Streaming Audio
Print ads, logos, event logos, branding updates, website banners, website specials and more
Conquest Campaigns or CRM List Campaigns
Includes Artwork + Sales Matchback
Minimum Recommended Budget $1,000/mo
Starter Package
Our starter SEO package is for those who need basic local SEO management. This package is designed for dealerships in low to moderately competitive markets. SEO Consultant Support is available via email.
Website & SEO Audit
Google Search Console Setup
Metadata Audit
Content Audit
Site Health Audit
Directory Synchronization
Google My Business
Basic Profile Setup & Optimization Review
Support for Creation & Verification of New Pages
UTM Tracking
Reporting
Status Review & Recommendations Report
Yearly Strategy Review & Comprehensive Performance Report
Starter Package Plus
Our Premium SEO Package is more comprehensive and for those who need active local SEO management. This package is designed for dealerships in moderate to highly competitive markets. SEO Consultant Support is available via email.
Website & SEO Audit
Dedicated SEO Analyst
Heat Sheet Leads
Online Presence Audit
Targeted Keyword Research
Google My Business
Dedicated SEO Analyist
Real Time Alert Monitoring for User
Suggested Changes
Regular Posting on Main Dealership Page
Product Carousel Updates
On/Off Page SEO
Dedicated SEO Analyst
Metadata Creation
Original, Optimized, Strategy-Based Content Creation
Internal Link Building
Backlink Cleanup & Monitoring
Reporting
Dedicated SEO Analyist
Monthly SEO Performance Reports with Custom Options Available
Mid-Year Strategy Review & Comprehensive Performance Report
Our Elite SEO Package is our highest level. This package is designed for dealerships in highly competitive markets, transitioning dealerships going through a recent name change, or those who want to highly expand their organic footprint. SEO Consultant Support is available via email.
Website & SEO Audit
Behavioral Tracking (Heat Maps)
Competitor Analysis
Google My Business
Regular Posting on Service & Parts Pages
Product Carousel Updates on Service & Parts Pages
10 Custom Keyword Tracking (per month)
10 Geogrids (per month)
Discounted Photography Session of Dealership Exterior & Interior with our Studio Photographers
Google Cars for Sale Inventory
On/Off Page SEO
Blog Management
Reporting
Monthly Keyword Performance Report (Up to 50 Requested Keywords, Full Organic Search Position List, & Competitor Keyword Gap)
Monthly Google My Business Performance Report
Quarterly Strategy Review & Comprehensive Performance Report
