Sokal Dealership Services

Mystery Shops

Shop your store and your competitors the same way your customers do: by phone, internet, or in person! See how your BDC compares to the competition. With secret shopping you see every email or hear every call captured with response time data on a score card.

Get Started  

How It Works

We're serious. Just choose how you would like to secretly shop your store along with two competitors and we will start the process and record your results on a scoreboard. You will be able to see what is going well and what might need improvement. We'll show you how your staff performed online, via phone calls, and even in the showroom!

Mystery Shopping

What To Expect

Whether you choose to secret shop digitally or physically, we will give you a detailed report on how the greeting was, if a test drive was offered, how pricing conversations went -- everything down to attempting to close the sale. Plus, we'll rate how you compare to your two main competitors right along side you.

Get Started 
Scorecard

Mystery Shop Pricing

Shop by phone

Shop your store and two competitors by phone for three consecutive weeks

$349

Shop online

Shop your store and two competitors by internet for three consecutive weeks

$349

Shop in store

Shop your dealership just like your customers do - in the store

$150

Reach out for more info

Sign up today to evaluate your staff and competition!

Looking for a Different BDC Approach?

Gemini Sales BDC

For only $8 a lead, you can have a fully managed BDC. Your headaches, extra fees, and anything else associated with managing your BDC can go away. Even staffing and training is handled with Gemini.

Learn More 

BDC Training

In today's market, it is important that Automotive BDC departments have solid foundations in place that allow them to be flexible in the ever-changing marketplace. We look at your Internet Sales Operation as having eight features that work together, just like an engine, to produce outstanding results for your dealership.

Learn More