JT's Kia

Increasing Leads by 77% Using Sokal’s Momentum Marketing Strategy

JT's Kia
About JT's Kia

The Scope

JT’s Kia of Columbia and JT’s Kia of Rock Hill came to Sokal with a common problem: leads and sales had declined. They had been using the same provider for two years and after comparing their dealerships to other dealerships in similar markets, they realized they weren’t maximizing their marketing budget or getting an effective ROI on their investment.

What We Delivered

JT's Kia of Columbia


Increased their leads by 30% year over year


Total leads over the year

JT's Kia of Rock Hill


Increased their leads by 93% year over year


Total leads over the year

Project Highlight

Both stores, JT’s Kia of Columbia and JT’s Kia of Rock Hill, wanted Sokal’s Momentum Marketing services to increase leads for both stores. They wanted a mix of Paid Search campaigns, email marketing, and display ads combined with micro-moments to better reach their target audience.

Both stores saw an increase in leads and units sold shortly after launching their campaigns with Sokal. Leads increased by an average of 77% and total units sold increased by an average of 39.5% across their two Kia stores in a year-to-year comparison. This growth has led the JT’s Kia dealerships to being consistently in the top 5-10% of Kia stores nationally, with their primary location being ranked as one of the top 15 Kia dealers based on sales volume.