University Ford Durham

Increasing Google and Directory Reviews Through Sokal’s Reputation Management System

Sokal Reputation Management
About University Ford Durham

The Scope

University Ford Durham steadily maintained a 4 star rating on Google with 700 reviews. How do they get closer to the 5 star rating? By joining Sokal’s reputation management program, TrueReview, to increase the volume of reviews and improve their overall rating.

What We Delivered


Stars on Google


Total Google reviews and counting

Project Highlight

University Ford Durham joined Sokal’s reputation management platform, TrueReview, at the beginning of 2021. We focused on Google and Facebook reviews, since those are the primary platforms customers use when looking for the real deal. TrueReview uses an automated process that takes the previous day’s sold report directly from the CRM and sends out a review request from our platform directly to the customer in both text and email formats. This makes it quick and easy for the customer to leave a “star” review, with the option to leave written feedback as well. TrueReview also features a negative review filter that pushes a customer who had a negative experience to send a direct message to the manager rather than leaving a negative review on the review sites, which protects their average rating from decreasing.

On October 21, 2021, after several more months of enrollment with TrueReview, University Ford Durham increased to 973 Google reviews and maintained their average rating of 4.2 stars on Google, and 5 stars on Facebook.