What is Waltrip Brewing? Created by Nascar legend Michael Walltrip, Waltrip Brewing is a brewery located in Virginia with the hottest new beers on tap. With fun beer names like Checkered Past Coconut IPA and Vamanos Mexican Lager, Waltrip Brewing is a brewery with an automotive twist.
Waltrip Brewing needed a full rebrand and website revamp to maintain a modern presence in their local community and beerisphere (beer hemisphere, duh). Sokal worked with them to complete their brand image to have a broader color palette and updated logos to match their redesign.
A racing themed brewery sounds a little risky, but not for us. Our in-house design team loves creating custom illustrations for all of our clients, should it match their brand and they desire it. The hand-drawn illustration of Michael Waltrip throwing up a peace sign brings the brand together and brings personality to Waltrip Brewing.