Stevenson Hendrick Toyota

Case Study

Stevenson Hendrick Toyota Website

Providing A Better Website Experience For Toyota Shoppers


The Challenge

Stevenson Hendrick Toyota was looking for a new website provider to increase their leads and give users a better experience while searching for vehicles in their area. They also needed various custom web elements, such as dealer specific homepage content, increased SEO content, and editable navigation systems.


The Outcome

We met Stevenson Hendrick Toyota's expectations and they switched web providers from their previous agency to Sokal. We created a fully responsive website with custom design features and content. Within 30 days of launch, their leads increased by 44 percent.

Project Scope

  • Website Development
  • User Experience
  • User Interface
  • Google Analytics
  • Lead Tracking
  • Inventory Database
  • Search Engine Optimization

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Stevenson Hendrick Toyota Homepage

The Website Strategy

Many of Sokal's clients are dealerships, and we pride ourselves on being a trusted Toyota partner when it comes to developing secure and effective dealership websites. Our leadership team went to meet with the Stevenson dealership managers to discuss the capabilities of a Sokal website. They wanted a solid way to find out where leads were coming from, as their previous system was not providing enough data. We provided them with custom website features to deliver better data mining. Our in-house management application allows Stevenson dealership managers to view and configure lead recipient information.

Stevenson Hendrick Toyota on Mobile

While Sokal's web build team constantly makes sure that Stevenson Hendrick Toyota's website functions properly, the dealership managers also have continuous access to Sokal's account coordinator team who are able to make edits to their website features like specials, coupons, inventory, site navigation, and any department content that needs changing - all through one backend application specific to Sokal.

The Results

Sokal provided a fully customizable website with responsive design so viewers could persue inventory on any platform, as shown above. Because of the quality data our in-house tools provide, Stevenson Hendrick Toyota's leads jumped from 166 to 239 in just one month - between July and August 2018.

Stevenson Hendrick Toyota Site on Tablet

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