Website Redesign

Stevenson Hendrick Toyota is a certified Toyota Dealership hosting inventory for new, used, and certified pre-owned Toyota vehicles in Jacksonville, North Carolina.

The Goal

Stevenson Hendrick Toyota was looking for an alternative website provider to increase their leads and give users a better UI experience while searching for a vehicle in their area. They also needed various web elements, such as custom homepage content for SEO value, and an editable navigation bar.

The Outcome

Stevenson Hendrick Toyota switched website providers from another provider to Sokal. We created a fully responsive website with custom design features and content. Within 30 days, their leads increased by 44 percent.

Project Scope

  •  Website Development
  •  UX/UI
  •  Lead Tracking
  •  SEO
  •  Inventory Database

Strategy

Many of Sokal’s clients are dealerships, and we pride ourselves on being a trusted Toyota partner when it comes to developing secure and effective dealership websites.

Our leadership team went to meet with the Stevenson dealership managers to discuss the capabilities of a Sokal website. They wanted a solid way to find out where leads were coming from, as their previous system was not providing enough data. We provided them with custom website features to deliver better data mining. Our in-house management application allows Stevenson dealership managers to view and configure lead recipient information.

While Sokal’s team of web builders make sure that Stevenson’s site is functioning properly, the dealership managers have access to edit their website features like special coupons, inventory, site navigation, and department content—all through one backend application specific to Sokal.

Because of the quality data our in-house tools provide, Stevenson Hendrick Toyota’s leads jumped from 166 to 239 in just one month—between July and August 2018.